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Smart Cities World - Micromobility - Electric bikes added to London's Santander Cycles
READ MORE | The 21 weirdest things Dutchies don’t realise are only Dutch Luckily, during many years of living in the Netherlands, and writing about my experiences on my blog, Accidentally Dutch, I have learned how to navigate some of the most confusing situations (mostly by falling headfirst into them 🙃)
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“We wanted to create marks that were profoundly connected to the cities they represent, to align with the values of the people that live in these cities and to foster a sense of pride in each market.” Using that research, the design team then worked on colour, which Bosack calls a “critical role in any branding project.” Without repeating colours across the eight teams, the group deliberately applied colours inspired by each of the team’s geography and name
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